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For corporations


​China, the world's second largest economy

A gigantic market boasting the world's largest population of 1.4 billion, the world's second largest economy in terms of GDP, and ever-increasing consumer confidence...China.
The number of Internet users exceeds 1 billion, progress in digitization, e-commerce and live commerce, which have been attracting attention recently, and 5G and AI technologies are one step ahead of developed countries. ​The rate of increase in the number of international patent applications is the highest in the world, surpassing the United States.

It is believed that Japanese companies that want to target this huge market will expand into China, and that Chinese companies will also accelerate their expansion into Japan. In the past, the common language in business was English, but in the future, it is conceivable that Chinese will also be required as a necessary language in business from a global perspective.


Source: GLOBAL NOTE Source: IMF

Source: GLOBAL NOTE Source: WIPO


Looking at the graph, China's gross domestic product growth rate and income are very high compared to other countries! China is one step ahead of the rest of the developed world, and can be said to be a notable business country right now!

The secret to success is localization​

While there are merits to Chinese market trends and doing business in Japan and China, there are also demerits and challenges, not only the differences in language and culture between China and Japan, but also differences in business customs between Japanese and Chinese. .

For example, high market liquidity, variation in maturity by industry, handling of intellectual property rights, differences in perception of speed and response in negotiations, generality of price negotiations, etc. Many Chinese companies There are differences in various aspects, such as the emphasis on incorporating technology and know-how, and the fact that the administrative procedures are complicated compared to business development in Japan, and it takes time to develop business.  

With this situation in mind, we should not only learn Chinese, but also understand the business customs and cultures of both Japan and China at the same time, and add value by understanding the essence of the language according to the actual situation of each country. In other words, localization will be an important factor in future business.

​Localization is more than just translating words, it's about adapting to local culture and business practices.


Learning localized Chinese will help you in your future business. It is important to be conscious of localization in order to have the other party accurately understand your company's strengths. Rather than simply writing and speaking Chinese, it is necessary to build a communication system that matches the Chinese culture and customs and allows us to communicate as intended. As a native navigator who understands the local climate and is familiar with the local area, you can contribute to the corporate training.

​ Differences between general language learning and localization

​language learning​

​reading, writing and pronunciation

​The purpose is to learn the language

​Can speak Chinese

​reading, writing and pronunciation


​ Understanding culture and business practices​

Aim for business success

​Can negotiate in Chinese


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​Do you have such a problem? ​


I would like to incorporate Chinese lessons as in-house training prior to my assignment or business trip to China.


We are looking for a Chinese teacher who is familiar with the business practices and cultures of both Japan and China.


Communication in Chinese is not good between the head office (China) and the local subsidiary (Japan), so I would like to improve it through in-house training.


I would like to expand sales channels and sell more Japanese products that are popular in China through communication.


We are considering cross-border e-commerce to target the Chinese market, but we do not have personnel who are familiar with Chinese business customs.


We would like to focus on attracting Chinese-speaking tourists in anticipation of inbound demand in the next few years.

As your partner, I will solve your problems together.

Nice to meet you! My name is Mr. Xie.

I have taught over 3000 students so far. Everyone's growth rate is different. Lessons are designed to correctly understand the current level, match the student, and motivate them so that they can enjoy learning.

I asked a female student in her twenties in Shanghai about her recent situation via Zoom. Thanks to the localized Chinese that she learned through the lessons, she has become a useful presence for local employees and business partners, and her eyes are shining. For me, my students and the people I meet are assets.

Chinese value "individuality". Unlike Japanese people, they treat each other as equals regardless of their position.

Unlike Japanese people, they don't change their attitudes depending on the customer, boss, subordinates, etc.

Therefore, the speed of decision-making in promoting business is overwhelmingly faster than Japanese companies. While Japan is taking a long time to complete paperwork to get approval, the Chinese are already moving on.

I live in Okinawa Prefecture, and have been involved in interpreting, translating, top sales, human resource development, and business support between Japan and China for many years in the economic circles, municipalities, tourism convention bureaus, and industrial promotion public corporations in Okinawa Prefecture.

Unlike companies, when escorting chiefs to each other, we pay close attention to expressions when interpreting and translating so that it will be mutually beneficial and proceed smoothly. I also instructed the mayor's Chinese speech manuscript and presentation.

​We would like to provide this know-how not only to local governments, but also to companies that want to promote business between Japan and China, and become a bridge between Japan and China.

Authorized by Okinawa Prefecture and Okinawa Convention & Visitors Bureau

Registered as a “corporate training instructor” for tourism-related businesses and as an “advisor” for dispatching experts to businesses with management issues.


* Click the ​ image to view the PDF.

Main career
  • 2001-2008 Okinawa Foundation for International Exchange and Human Resource Development Chinese Course

  • Ehime Women's Junior College Public Lecture 2011-2012

  • Urasoe City International Exchange Association public lecture 2000-2007

  • Ginowan City Employment Promotion Association Human Resource Development Course 2008-2010

  • Uruma City Employment Promotion Council Human Resource Development Course 2014

  • Professional school Okinawa Business Language Institute 2006-2008

  • 4 Okinawa Prefectural High Schools 2000-2018


Please feel free to make a reservation from the consultation button!

  • If you are thinking about in-house training or group training in your company or organization, we will propose an appropriate lesson method after consultation.

  • We will be happy to advise you on the price of the lesson.

Free consultation for corporations

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